Global Urban Areas Case Study
Global Urban Areas
Mapped and defined urban area boundaries.
Overview
Over 20,000 Urban Areas which define the boundaries of all towns and cities with population threshold specific to each country.
Ensures businesses make well-informed decisions that align with their strategic goals, meet customer needs, and optimise operational efficiency.
We define the threshold using 'local knowledge' as well as the overall size of the country, settlement patterns, and its affluence. The boundaries are defined by the extent of heavily populated areas, so provide a more accurate extent of towns than traditionally used administrative geographies.
Applications
- Market segmentation.
- Population and potential customer insights.
- Growth and opportunity planning.
- New market entry.
Features
- Urban Area boundaries.
- Name.
- Population.
- Households.
- Age bands.
- Affluence index.